- several models were head to toe in goat fur.
- some of the fur was touched with red, as if by the glow of a sunrise at the dawn of the world.
- Demeulemeester's other models were hybrid creatures too, attenuated, black-clad, birdlike, their hair extended into feathery outcrop
- lost tribe of Amazonian warrior women, bodies slung with belts that were loaded with feathers
- The collection was truly about those belts: loose with attachments,
- corset-laced and bunching in the back like a bustle, crushing ruffles, forcing fabric into folds.
- leather leggings, wedge boots, and one of Demeulemeester's laced jackets or waistcoats, they made for a strong, dramatic silhouette.
Friday, 4 March 2011
Ann Demeulemeester A/W 11
A.F. Vandevorst A/W 11
- The designers turned Spring's Joan of Arc into a sharper, more modern girl in shiny-buttoned woolen admiral's coats, twisted and cinched at the waist with harnessed and buckled knee boots.
- As each model walked out she stopped midway and took a slow turn to reveal some sort of bustle-cum-tail feather, whether it was pleated shirting jutting out of a jacket vent, a leather crinoline frame, or even a bit of newspaper.
- You could spy cotton shirting printed with newspaper, visible from pushed-up sleeve
- tailoring
- bias-cut silk gowns worn with cutaway jackets or tumbling, rough knits
Sportsmax A/W 11
- the chilly northern Europe
- moorlands, and wide open spaces
- multi-fur coats
- V-neck sweater paneled in fur in the front
- narrow, side-slit skirt worn with the ribbed peplum sweater
- sequins
- the patent-leather peplums-cum-belt
- blouses blouses providing glimpses of neon harness bra
- long quilted vest belted over a white button-down and burgundy ankle-baring trousers
Tuesday, 1 March 2011
Designer Pack
- Contact details of each member
- Blog login
- Customer profile - 18 - 25 premium range quality less is more
- Inspiration mood - including bigger genral one
- Aspirational Competitors
- Market Reserch - Notes
Sunday, 27 February 2011
Questionnaire answers
These are some of the answers received from the questionnaire:
Which other products would you like to see River Island offer?
sportswear
More party wear.
n/a
collaborations
happy with range
Sandwiches
More brand products...like the Henry Holland tights.
branded goods
More shoes
more plain basics
makeup
jewelry
jeans
More fashionable basics
quality makeup
Better quality garments
personal shopping
What suggestions would you make to improve their current range?
Make the products more exclusive
Displays are limited and therefore can't see the range of clothes effectively.
Either put the price down or get the quality of the garments higher
less RI branding
Take the branding off everything!
less diamante
not put river island and glitter on everything
nothing
Less branding on clothes
less clutter, more clear trends
More shoes
Less logos and embellishments
less branding
less jewel embelishments!
nothing
None
improve quality and set higher prices to psycologically give more value to the product
nothing
less chavvy
The other results have been put into charts and diagrams which we can discuss in further detail
Market Research
This is the link to complete the River Island Market Research questionnaire:
The results so far have been very interesting to read, although it has confirmed the groups initial presumptions and findings of the River Island customer and their fashion wants.
Roberto Cavalli A/W 11
- mélange of fabrics and feathers
- rock 'n' roll gypsy woman
- Under her lace and chiffon she was wearing armor—or at least a metallic bodysuit that gleamed dully through outer layers
- Cavalli's woman had become a warrior
- lacquering technique for leather
- jacket that combined feathers and fur in an eerie wet look.
- Flowing red-carpet gowns were as pretty as Art Nouveau glass
- core of the collection remained the tough edge of Cavalli's new bohemia
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