Ann Demeulemeester A/W 11

• several models were head to toe in goat fur. 
• 
• some of the fur was touched with red, as if by the glow of a sunrise at the dawn of the world. 
• 
• Demeulemeester's other models were hybrid creatures too, attenuated, black-clad, birdlike, their hair extended into feathery outcrop
• 
• lost tribe of Amazonian warrior women, bodies slung with belts  that were loaded with feathers 
• 
• The collection was truly about those belts: loose with attachments,
• 
•  corset-laced and bunching in the back like a bustle, crushing ruffles, forcing fabric into folds. 
• 
• leather leggings, wedge boots, and one of Demeulemeester's laced jackets or waistcoats, they made for a strong, dramatic silhouette.

A.F. Vandevorst A/W 11

• The designers turned Spring's Joan of Arc into a sharper, more modern girl in shiny-buttoned woolen admiral's coats, twisted and cinched at the waist with harnessed and buckled knee boots.
• 
• As each model walked out she stopped midway and took a slow turn to reveal some sort of bustle-cum-tail feather, whether it was pleated shirting jutting out of a jacket vent, a leather crinoline frame, or even a bit of newspaper. 
• 
• 
• 
• You could spy cotton shirting printed with newspaper, visible from pushed-up sleeve
• 
•  tailoring 
• 
• bias-cut silk gowns worn with cutaway jackets or tumbling, rough knits
• 
• 

Sportsmax A/W 11

• the chilly northern Europe
• 
• moorlands, and wide open spaces
• multi-fur coats
• 
• V-neck sweater paneled in fur in the front 
• narrow, side-slit skirt worn with the ribbed peplum sweater
• 
• sequins
• the patent-leather peplums-cum-belt
• 
• blouses blouses providing glimpses of neon harness bra
• long quilted vest belted over a white button-down and burgundy ankle-baring trousers

Designer Pack

1. Contact details of each member
2. Blog login
   
3. Customer profile -  18 - 25 premium range quality less is more


4. Inspiration mood - including bigger genral one


5. Aspirational Competitors


6. Market Reserch - Notes

THIS WEEK MUST DECIDE ON THEME AS EVERYTHING COMES FROM THIS!!!!

Questionnaire answers

These are some of the answers received from the questionnaire:

Which other products would you like to see River Island offer?

sportswear

More party wear.

n/a

collaborations

happy with range

Sandwiches

More brand products...like the Henry Holland tights.

branded goods

More shoes

more plain basics

makeup

jewelry

jeans

More fashionable basics

quality makeup

Better quality garments

personal shopping

What suggestions would you make to improve their current range?

Make the products more exclusive

Displays are limited and therefore can't see the range of clothes effectively.

Either put the price down or get the quality of the garments higher

less RI branding

Take the branding off everything!

less diamante

not put river island and glitter on everything

nothing

Less branding on clothes

less clutter, more clear trends

More shoes

Less logos and embellishments

less branding

less jewel embelishments!

nothing

None

improve quality and set higher prices to psycologically give more value to the product

nothing

less chavvy

The other results have been put into charts and diagrams which we can discuss in further detail

Market Research

This is the link to complete the River Island Market Research questionnaire:

http://www.surveymonkey.com/s/CCTXJSV

The results so far have been very interesting to read, although it has confirmed the groups initial presumptions and findings of the River Island customer and their fashion wants.

Roberto Cavalli A/W 11

• mélange of fabrics and feathers 
• 
• rock 'n' roll gypsy woman
• Under her lace and chiffon she was wearing armor—or at least a metallic bodysuit that gleamed dully through outer layers
• 
• Cavalli's woman had become a warrior
• 
• lacquering technique for leather
• 
• jacket that combined feathers and fur in an eerie wet look.
• Flowing red-carpet gowns were as pretty as Art Nouveau glass
• core of the collection remained the tough edge of Cavalli's new bohemia
• 

Moschino Cheap and Chic A/W 11

• Jardini divided the collection by fashion capital: Each section started with a shift dress in a photo print of a famous landmark.
• First came Milan the Duomo
• 
•  then Londona red telephone booth
• 
• Paris the Eiffel Tower
• 
• and New York Lady Liberty
• 
• Milan was beige and sparkly
• 
• London's highlight was a floor-length, narrow, red and black tartan skirt worn with a white blouse with a black flower, the model's neck and head blooming from its center. 
• 
• Paris was black and bourgeois
• 
• New York was Sporty and glam one of this season's trendy varsity jackets in black and white
• 
• floral-print gown accessorised with a black leather puffer wrap
• 

Emporio Armani A/W 11

• They all dressed in black
• 
• They wore Confederacy caps 
• 
• occasional pencil skirt or broad-shouldered topcoat 
• 
• the collection offered, a comprehensive range of variations on pants, skirts, jackets, coats, and jumpsuits. 
• 
• play with silhouette. 
• a saddlebaglike belt created a pannier effect on the hips
• 
• shoulders were ruffled
• armlets that looked like leg-of-mutton sleeves
• A fringed blanket wrap made a more stylish accessory 
• 

Emilio Pucci A/W 11

• refined yet decadent lines.
• hunters
• 
• winter palaces
• 
• the bust
• 
• corseted hourglass dresses that had long sleeves and a little collar or a bow, and sometimes both, at the neckline—one part temptress, the other part decorous. 
• 
• all manner of materials, from practically humble wool to positively sumptuous black velvet embellished with crystals arrayed in diamond patterns, as well as in the familiar Pucci prints. 
• 
• jackets come with a little puff at the shoulders.
• 
• A suede version with leather appliqués worn with matching knickers
• 

Bottega Veneta A/W 11

• Shaggy mohair coats
• 
• T-strap sandals
• 
• knee-length skirts
• 
• trim little cardigans
• 
• sleeveless shifts
• 
• Sparkling semiprecious jewelry 
• 
• made use of unexpected fabrics—a pilly wool or a densely woven, three-dimensional yarn, 
• adventurous with surface treatments. 
• The hems of a pair of corset dresses looked as though they'd been put through a paper shredder underneath overlays of that same black lace.
• Hand-painted duchess satin ball skirts suspended from raw canvas corsets
• 
• a polished collection from one of fashion's most confident practitioners.