Noir: PURE!

Notes from PURE

PURE SPIRIT

Next Generation Catwalk -

Dresses: Peach Dress Black Lace, Cape Attached To Back, Chanel Style Quilted with a Contrasting Collar, Denim With Big Bow Detail, Belted Tulip Skirt, Sleeveless Jersey Maxi, Rucched Taffeta, One shoulder
Sleeves: Silky Floaty, Loose, Rolled Up
Fabrics: Lace, Fur, Leather, Jersey, Fleece, Taffeta, Feathers, Denim
Capes: Jacquard, Mac Style, and Mini
Longer Lengths
Skirts: Smart, Leather, Floral
40's
Jumpsuits: Purple Leopard Print, Belted Jumpsuits
Floral Skirts and Cardigans
Stripes
Detail’s: Elbow Patches, Cuffs and Collars, At the Back, V-Necks, Waisted, Pattern Along the Sides, Scoop Backs
Knitwear: Cable, Alpine, Hooded
Coats and Jackets: Puffa, Classic Mac's, Denim Crop, Fleece and Fur Mix
Trousers: Smart, Printed Harem
T-Shirts: Picture, Cowel Neck
Sheer Shirts with Detail on Shoulders
Printed Suits
Accessories: High Socks, Hat with feathers and flowers, Leggings

Trends - How To Beat The High Street Summer 2011-

Use as an accent
Denim -70'S, Wide Leg, Dungarees, Sleeveless Denim Jackets, Sun bleached, Famine and Softer (Celine, Stella McCartney) Super Clean Denim in dark Colours
Orange (Prada) - All Shades use sparsely with Tangerine works for High Summer, Mix With Turquoise, Use In Accessories

Neutrals - Grey, Camel (Celine) Mix together, Mix Textures, Looks Expensive and Classy, Sand, Can Balance the Brights, Nude Footwear

White - Structured Cotton, Panels, Clean Looks, Sharp Shapes, Long Tunics, Sleeveless (Celine),Crisp White Shirt, Peasant dress. fluid, softer, crochet

90's
Structured Synced In Waist
Halter Tops - With Chunky Jewellery Emphasis on the Neckline
Asymmetric Cuts
Nude Footwear
Showing Of Shoulders
Denim - Wide Leg, Dungarees, Sleeveless Denim Jackets, Sun bleached, Famine and Softer (Celine, Stella McCartney)

Detailing On Jackets
Sports Luxe - (Alexander Wang), Sports Shapes in Luxurious Fabrics, Heeled Trainers

She Catwalk-

Leather Pattern Dress
Fur - Scarf, Bright Coloured Fur Jackets
Leggings – Patterned, Sequin
Detailing :Zip Detailing at the bottom of the jeans or down the front of the dress, Detailed Lining on coats, Bows, Bubble Hem, Sequins, Egyptian Neck Detail
Tie-died jeans
1 piece dresses and pantsuits that look like separates because they are so different
Dresses - Kimono Style, Leather, shear, Tiered, Textured, Leopard Print, Jersey dress with satin fringing, rushed with 1 sleeve and detail at the back, Maxi With details on shoulders, Mid Length
Camel Tailored shorts With loose shirts
Floral Dress: Ditsy, With Capes, Waisted but loose everywhere Else, Beading on 1 side, Racer Back
Frills: along necklines, Down the front, Chiffon
Sleeves-Loose, Puffed
Occasionwear Pink an orange
Rushed Spaghetti Straps, Diamante Straps
Mix of harmonious colours
Stripes
2 lengthen short and long at the back.
Fringed Skirt
Contrasting Colours underneath
Encrusted top with loose skirt
Sweetheart neckline and a corset back
Crinkle pleating
Collared shirt with lace detail all over the back

PURE

Womenswear Caltwalk -

Taffeta
Dresses - Prom Style, Full Length 1 strap on and the other off the shoulder
Off The Shoulder,Chiffon Asymmetric Dress Beaded Band and bow on the shoulder, Blue Pinafore
Detail On 1 Side
Scoop Back
Belted Coat- Khaki with Tan Belt -Fitted Safari Look
Silk Shirts -Big Puffy Sleeve, Cowl Neck Shirt
Pinstripe Skirt Suit
Jacket short Sleeved
Stripes – Jumpers, along the waist
Printed Jumper Black and Cream
White Knitwear

Buying and Range Planning

Have to get the balance right and no under buy
Colour will come through in the summer and can be used for accessories
Delivery Important
Need to buy the right Trends
Need to work with the brands to make it easier to manage and sell
How to Measure Success - Customer Satisfaction, 85% sell through less than 50% not good
Don't buy for sale
Advice - Be Positive, Be Direction, Take a Chance
Right Application at the Right Store and the Right Time

WGSN Vision Catwalk

Faux Real - Tailoring, luxury, evening wear, digital, layering of 2D and 3D
360 - Exploring Perspective and Movement, layers soft tailoring, eveningwear, drapping
Your space - Clean, Organised, Focused, Simplistic, Controlled, Tailoring, Workwear, Investment pieces, Nostalgic, 20's and 30's, Outfits saved for Best, Homemade Elegance

Future Aviators- Leather, Armour and chin mail, Luxury, Leggings, Chunky Necklace, Fringed Leather, Details on the sides arms knees and shoulders, Scales, gold, biker, ladder stitched jumper with metallic lining, textured chunky stitches, sequins, Sheer, slit at the back
Luxury - Rounded shoes, Chanel look Jacket, messy fur, mix of fabrics, detailing along the bust and on 1 side, shoulder tucked in, zips used as details, stripes, tweed, rose detail along the neckline, beaded collar, Cowel Neck, Beading leading to chiffon and tassels.
Vintage Best - Fur Collar and Scarfs, Flapper Edge Bottom of the dress, High collar, Floaty Look, Tapestry Coat, Crochet Tops and Dresses, Boat Necks, Crinkle Chiffon, Knee Legnth Dress, Bow Detail, Detail Accross the Shoulders.