River Island Notes

Collections must be commercially viable for RI

Buyer must consider -    Numbers, money, sales, profit margins, designs, customer profile 

Customer Profile

 Young Sassy Girl

Edgy sexy fashion, glamorous, focus on sexy, commercial but with a point of difference, looking for something different

2. Student 
3. Mum

Iconic figures in popular culture-  

 Alexa Chung – different look

Rihanna – Sassy

 Katie Perry – kooky

  Gossip Girl

Product Categories in Womenswear River Island

-      Knitwear

-      Denim

-      Bottoms & Trousers – formal & casual

-      Skirts – formal & casual

-      Smart Jersey

-      Casual jersey & T shirts

-      Leather

-      Coats & Outerwear

-      Handbags

-      Accessories

-      Footwear

-      Jewellery

-      All Store Buy – 20,000 units

-      Selected/Profile Store Buy – 8,000-6,000 units

-      Top store buy – 2,000 units